Olunife Ofomata

Creative Director at MyBrandGold

EXPERIENCE

2019 – Present

Creative Director, MyBrandGold

Beauty Company

As Director of Digital Marketing, I manage the presence and success of the brand online. 

Digital Marketing Specialist

2008 – Present

Beauty, Media & Lifestyle Brands

Client’s include: Mally Beauty, Makeup Eraser, Somi The Computer Scientist, The Makeup Studio NY, myBeautyGold, Sweeter Juice Beauty, Blissful Blooms, Eureka Loft, Designed For Tots, YCBT! 

Dec. 2014 – April 2018

Digital Media Specialist

City of Scottsdale

– Works with small business owners and entrepreneurs to develop their brand & content marketing strategy.

– Develops and instructs presentation curriculum in the areas of digital media &marketing .

– Produces video content through all phases of production.

– Supports marketing of Civic Center Library’s Eureka Loft.

2013 -2014 (1 year)

Adjunct Instructor – Communication Arts

Benedicitine University

• Instructor for communication courses including television production, public relations writing & publication design.

Prepared lessons plans and oversaw media produced by students

• In my classes, students worked with real small business clients to develop their brand materials and media kits.

Summer of 2013

Filmmaking Instructor

Performing Arts Academy

– Filmmaking instructor for young playwrights and filmmakers teaching them how to work as a team to write, direct, film, act in and edit their own original music video, movie trailer, short movie or documentary. 

– Also taught photography & make-up artistry.

2008 – 2013

Multimedia & Marketing Director

Phoenix Impact Center

– Led multimedia team in all phases of production work and developed marketing and brand materials that successfully promoted the organization’s vision and mission goals

 Grew social media presence (Twitter, Facebook & YouTube) to connect with potential

2010 – 2011

Style Team Leader

Phoenix Fashion Week

2009 – 2010

Department Head

Scottsdale Fashion Week

2004 – 2007

Manager of Client Relations 

Spring Mountain Capital, LLC

• Built strategic relationships, raised millions in capital from new and existing clients for 10 billion dollar fund of funds (private equity & hedge funds) founded by ex-vice chairman of Merrill Lynch

Education

Master of Arts – Multimedia Communications

Academy of Art University

President’s Honor List

Cum Laude

Bachelor of Arts – Sociology

Arizona State University 

Dean’s List 

Fashion Institute of Technology (F.I.T.)

Fashion Institute of Technology (F.I.T.)

Public Relations Writing Certificate courses

Website Design Certificate Courses

Certifications

Google AdWords 

Google Analytics

Beauty Makeup & Airbrush Makeup 

Makeup Designory (M.U.D.)

Esthetics License, AZ Board of Cosmetology

Long Island Nail & Skincare Institute

Skills

Adobe Creative Cloud
95%
Branding
98%
Design – Web & Graphic
94%
Digital Marketing – Social, Email, Content
98%
Video
99%

Contact

• www.olunife.com
• nife.yemi@gmail.com
• (602) 740-7434

About Me

I spent five years in New York honing my craft in Beauty as a makeup artist, makeup instructor and retail sales executive. I also dabbled as the manager of clients relations at a hedge fund with 10 billion in assets for three years. Then I relocated to Los Angeles to complete my master of arts in multimedia communications while teaching the art of filmmaking. Along the way, I stopped in my home town of Scottsdale, AZ to offer my expertise in beauty and media becoming the team leads for both major fashion shows: Phoenix & Scottsdale. I also taught Communications Arts at a university in Mesa, AZ. For the next three and a half years, I worked as the digital media specialist at the City of Scottsdale. In this role, I worked with roughly thirty business owners a month helping them with their digital media & marketing needs, managed the digital media lab, taught digital media classes and supported marketing for Eureka Loft, Scottsdale’s premiere co-working space. In my current role as Director of Digital Marketing at Makeup Eraser Group LLC, I manage the online success of the brand through Influencer marketing, Paid ads and e-Commerce sales. I work between Los Angeles and Phoenix, AZ. 

References

Available Upon Request